Links to Blog Posts You Should Read!
How to convince your boss to do mobile campaigns
"Mobile is nothing without story. Shared stories are the beating heart of technology. We need to make mobile about the stories of the people we want to engage - and the stories of what we can achieve together - in order for it to thrive. If we focus too much on the mechanics and lose sight of this truth, mobile will never realize its potential." Click here to read the full post.
How to brainstorm the BIG IDEA step-by-step
"Many would argue that you can’t create by committee. I agree. Writing, designing, and other creative acts are best performed by individuals. Creative execution by committee invariably regresses to the mean. The results are weak and watered-down. However, brainstorming is not about creative execution. It’s about idea creation. And it is almost always more productive as a group activity." Click here to read the full post.