Links to Blog Posts You Should Read!
Fun. Humour. Wit.
"Three words that are not instantly associated with fundraising. Let’s face it, we’re more often dealing with the world’s weighty issues as we try and move people emotionally and inspire them to give. I CAN, a UK charity that helps children with communication difficulties, has, however put fun, humour and wit at the heart of its fundraising. And I think it’s interesting to look at the new opportunities it’s given them to promote their cause." Click here to read the full post.
The Rebranding of Philanthropy
"A lot of effort has gone into rebranding philanthropy from 'giving away money' to 'making a social investment.' While the shift has supporters and detractors, I think the most useful and interesting way to think about the underlying motives for the shift is as an attempt to move philanthropy from the 'should' category (you 'should' work out, eat healthy, call your mom and give to charity) to the 'want' category (you 'want' to have fun, feel good about yourself, eat yummy food). My post last week about the rebranding of baby carrots as 'junk food' and the lessons to be learned for philanthropy was meant to tap into this line of thinking." Click here to read the full post.