Links to Blog Posts You Should Read!
Get people in open-minded moments if you want them to give
"People are more likely to buy a product when they’re going through personal experiences that open their mind to its potential. For example, I never noticed diaper commercials before I had children. But when my kids were infants, Pampers ads seized my interest — and even my heart. And Cheerio ads could make me cry. I call these 'open-minded moments.' The same is certainly true of causes." Click here to read the full post.
Will Celebrity Endorsed Campaigns Increase Activism?
"Nonprofits get excited when a celebrity wants to join their advisory board or endorse their campaign. But do celebrity endorsements across different channels work these days? It depends." Click here to read the full post.