Case Study: Vassar College's Vassar500 24-Hour Crowdfunding Campaign
“It’s very different than just sending somebody a wallet envelope or giving them a link to your online giving form. This was almost like an event, a virtual giving event,” she adds. “From that perspective, we felt like this was very much a good thing to do. It created a lot of good will, and it was really fun for everyone.”
McCarthy says that while Vassar probably won’t embark on crowdfunding campaigns that often, it will most likely continue to do one annually. And she feels crowdfunding campaigns are best for short campaigns with specific deadlines and goals, which is why the Vassar500 became the Vassar1000 and succeeded and vastly surpassed its goal.