Building a Case for Support
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
"The big mistake that's always made is that the case for these campaigns and these decisions are made internally only, without ever talking to the customers who are the potential donors and volunteers," he adds.
Also crucial is a commitment from staff, volunteers and board members.
"When an institution is considering doing a campaign like this, everybody involved, the staff and the volunteer boards, all have to realize that we're talking about 'us' and not 'them,'" Matthews says. "They all have to understand that they are going to be asked to make significant gifts and that they are going to be involved in the fundraising process."
0 Comments
View Comments
- People:
- Bruce Matthews
- Places:
- Chicago
Related Content
Comments