Building a Case for Support

Building a Case for Support Dec. 20, 2005 By Abny Santicola Capital campaigns are an essential component to universities’ fundraising efforts. And with state funding for public institutions on a consistently downward slide, universities have had to step up their money garnered from such campaigns. Bruce Matthews, senior consultant and leader of the higher education practice at Chicago-based fundraising, executive search, and marketing and communications services firm Campbell & Co., should know. He’s been working with higher-education institutions for 20 years on what he calls comprehensive campaigns. The first capital campaigns, Matthews explains, were done specifically to build new buildings or facilities, but

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