Breast Cancer Awareness Goes Viral on Facebook . . . With Bra Color Updates

January 9, 2010, The Washington Post — The world awoke Friday to discover that Davi's bra is black. Janet's is blue with bows. Kim's is pink. And Susan's is a "decadent beige."

Throughout the day, on Facebook pages across the globe, hundreds of thousands of women were freely, willingly, even gleefully sharing the color of the bras they were wearing -- without really knowing exactly why they were doing so.