Breast Cancer Awareness Goes Viral on Facebook . . . With Bra Color Updates

January 9, 2010, The Washington Post The world awoke Friday to discover that Davi’s bra is black. Janet’s is blue with bows. Kim’s is pink. And Susan’s is a “decadent beige.”

Throughout the day, on Facebook pages across the globe, hundreds of thousands of women were freely, willingly, even gleefully sharing the color of the bras they were wearing — without really knowing exactly why they were doing so.

Read more on this story.

Brigid Schulte

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