Breast Cancer Awareness Goes Viral on Facebook . . . With Bra Color Updates
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January 9, 2010, The Washington Post — The world awoke Friday to discover that Davi's bra is black. Janet's is blue with bows. Kim's is pink. And Susan's is a "decadent beige."
Throughout the day, on Facebook pages across the globe, hundreds of thousands of women were freely, willingly, even gleefully sharing the color of the bras they were wearing -- without really knowing exactly why they were doing so.