Branding: More Than Just Lipstick on a Pig

Rebranding efforts take a lot of energy. Before nonprofits rebrand they should make sure they have identified the right problem to solve so that their energy is going into the right place.

This was the advice shared by Katya Andresen, vice president of marketing for Network for Good, in a post on Katya’s Non-Profit Marketing Blog on Feb. 8.