Blackbaud Announces Expanded Partnerships With Almabase and SwipeTrack to Accelerate Customer Impact
Blackbaud, a provider of software for powering social impact, announced expanded partnerships with Almabase, a specialist in software tools for educational institutions to build alumni-centric programs and SwipeTrack Solutions, a provider of technology solutions for creating modernized patron experiences.
Blackbaud continuously seeks opportunities to add value to customers and their constituents by investing in both innovation and ecosystem enablement through partnerships. These first and third-party capabilities accelerate the measurable impact for customers.
“Our goal is to accelerate the impact of our customers first and foremost,” said Liz Price, senior director of Global Partners at Blackbaud. “These partnerships are an integral part of doing that and underscore how we are committed to both innovation and extending our offerings to expand what is possible. This focus allows us to meet and stay ahead of what purpose-driven organizations need to accelerate their impact.”
Almabase: Redefining Digital Engagement and Fundraising for Higher Education and K-12 Schools
In a digital-first world, educational institutions have been challenged to find creative and engaging ways to reach and nurture relationships with their alumni. Blackbaud and Almabase partnered to create a seamless and secure integration with Blackbaud Raiser’s Edge NXT® that enables advancement services professionals to move constituent, gift, and event data between systems without friction, so they have access to secure, up-to-date alumni information.
“With rising tuition costs, we want to help our school partners diversify their donor pipeline with new donors at the top of their funnel,” said David Benjamin, chief commercial officer at Blackbaud. “With a focus on the school’s alumni group, tools like Almabase can provide value to alumni so that they feel connected and engaged to the school’s mission.”
A digital-first engagement platform, coupled with a strong fundraising CRM, gives advancement professionals at higher education institutions and K-12 schools a 360-degree view of their actionable insights and data that they need to drive value-led alumni engagement and fundraising to help their institutions retain and grow relationships and funding.
“Our mission at Almabase is to make education affordable by helping every institution increase alumni participation,” said Kalyan Varma, co-founder and CEO of Almabase. “The best schools understand that maintaining strong relationships with alumni is mission critical and are proactively engaging alumni, meeting them where they are. Our expanded partnership with Blackbaud and strong integration with Raiser’s Edge NXT is a game-changer for any higher education institution or school that wants to drive up their fundraising outcomes through alumni.”
Almabase is available in the U.S., Canada, U.K. and Australia.
XTruLink by SwipeTrack: Modernizing the patron digital experience and back-office operations for Arts and Cultural organizations
Arts and cultural organizations care deeply about the experience of their guests, patrons, members and visitors. That experience became even more critical and complex due to the physical distancing imposed by the pandemic. In response, Blackbaud and SwipeTrack Solutions partnered to a create seamless and secure integration between Blackbaud Altru, Blackbaud Merchant Services™ and SwipeTrack’s XTruLink. This collaboration enables patron services teams to offer digital, self-serve membership options, kiosks and hand-held check-ins for a modern, efficient patron experience as well as providing access to more data than ever before, giving teams the ability to truly understand their patrons to grow membership and fundraising programs.
XTruLink provides a custom-designed portal for online ticket purchasing as well as integrated hardware that include self-service kiosks—available in counter options and a stand-alone version—along with hand-held scanners that allow staff to scan in ticket-ready guests for faster entry.
“The pandemic created an urgent need to redefine the digital guest experience. Arts and cultural organizations had to quickly adapt to the changing patron management landscape,” said Kevin McDearis, chief technology officer at Blackbaud. “Blackbaud software is designed to work flexibly with partner applications, and SwipeTrack Solutions built XTruLink to be deeply integrated with Blackbaud Altru and Blackbaud Merchant Services to create a modern front-of-house guest experience while providing a user-friendly way to process and interpret the data efficiently for the back-office team.”
These teams need technology to support their growing online ticket sales in addition to walk-up sales and member check-ins. Most organizations are getting back to pre-pandemic levels of visitors but are experiencing staff shortages. Technology is used to keep lines moving and provide guests and members with a fast and easy way to enter their locations.
“Our goal with XTruLink was to provide a modern, self-serve guest experience to meet the demands of the new pandemic world,” said Fred Tawil, president and co-owner, SwipeTrack Solutions. “We wanted to remove as much friction from the ticketing, entry and online member access experience as possible. And with the integration with Blackbaud Altru and Blackbaud Merchant Services, we do just that.”
The preceding press release was provided by a company unaffiliated with NonProfit PRO. The views expressed within do not directly reflect the thoughts or opinions of NonProfit PRO.