Staying Focused in … Oh Look, a Unicorn!
Looking for an added edge? Do what Leslie White Clay of Hope Pregnancy Cottage in Dallas did, and declare this your organization’s Year of the Individual Donor. By providing exemplary donor care, including personalized thank-you letters, phone calls and visits, Hope Cottage was able to double its individual giving — in the span of a year.
Practicing focused donor love will not only increase your organization’s funding over time, it will give you a renewed appreciation for why you’re in this business in the first place. FS
Pamela Grow is the publisher of The Grow Report, the author of Simple Development Systems and the founder of Simple Development Systems: The Membership Program and Basics & More fundraising fundamentals e-courses. She has been helping small nonprofits raise dramatically more money for over 15 years, and was named one of the 50 Most Influential Fundraisers by Civil Society magazine, and one of the 40 Most Effective Fundraising Consultants by The Michael Chatman Giving Show.