Avid and Wiland Launch Real-Time Fundraising Benchmark
Avid, a fundraising operating system built for hands-on fundraisers, announced a new partnership with Wiland, a provider of predictive audience intelligence and marketing analytics, to launch a large, up-to-date nonprofit fundraising benchmark.
Nonprofit fundraisers can see how they’re performing right now—using real, continuously updated data from peer organizations—rather than waiting months for survey-based reports that describe a world that no longer exists.
The new benchmark represents fundraising performance from 1,000+ nonprofits and over $14 billion in annual donation data, updated monthly. Access is free and available today.
“Fundraisers don’t struggle because they lack commitment or creativity,” said Ray Gary, CEO of Avid. “They struggle because insight arrives too late, in the wrong format, or disconnected from the work itself. This benchmark is a concrete example of what Avid exists to do: remove the friction between understanding and action, so fundraisers can focus on building trust and sustaining relationships.”
A Benchmark Built on Reality, Not Surveys
For decades, nonprofit benchmarking has relied on annual surveys and static averages—useful in hindsight, but poorly suited to the pace and complexity of modern fundraising.
The Avid + Wiland benchmark is built on real nonprofit fundraising performance and refreshed monthly. The result is a living, dynamic view of the sector—one that reflects how fundraising actually works today, and delivers clarity while decisions can still be made.
Key features of the benchmark include:
- Always up-to-date insights, with monthly updates
- The largest dynamic nonprofit fundraising benchmark available, representing over $14B in annual donations
- Real performance data, not self-reported survey averages
- Sophisticated metrics across revenue, acquisition, retention, upgrades, donor lifecycles, and contactability
- Customizable views, with filters by vertical and organization size for more relevant comparisons
“Data only creates value when it’s usable in real time,” said Mike Gingell, CEO of Wiland. “By integrating Wiland’s data into Avid, this benchmark gives fundraisers a level of accuracy and scale that allows insight to inform and drive execution.”
From Insight to Action, Without the Waiting
The Avid + Wiland benchmark marks a shift from benchmarking as a retrospective exercise to benchmarking as part of the work itself—supporting decisions while momentum still exists.
This is the same principle that underpins Avid’s Fundraising Operating System. It coordinates data, decisions, and execution continuously, so teams spend less time waiting, reworking, and resetting, and more time showing up at the right moments, deepening trust, and sustaining generosity over time.
In a sector built on trust, clarity isn’t just helpful; it’s foundational.
The benchmark is available at no cost to any nonprofit that registers. Organizations using Avid gain additional value through direct integration with their own fundraising data, enabling faster prioritization and more confident action.
The preceding press release was provided by a company unaffiliated with NonProfit PRO. The views expressed within may not directly reflect the thoughts or opinions of the staff of NonProfit PRO.
