Wiland

GivingSignals™ transforms real donation behavior and predictive data into actionable insights that help nonprofits identify high-value donors, re-engage supporters, and grow giving. Built on verified transaction data—not assumptions—it empowers you to reach the right donors at the right time, improve retention, and maximize ROI across every channel. The result: more efficient campaigns and stronger, more sustainable donor relationships.

Avid and Wiland launched a real-time nonprofit fundraising benchmark built on $14 billion in donation data.

Nonprofits are facing shrinking donor pools, rising costs, and tighter budgets. But the data shows opportunity: high-value donors are still giving. Wiland’s GivingSignals™ helps organizations capitalize on this moment with predictive insights that optimize outreach, uncover strong prospects, and strengthen donor engagement. In a year when every dollar matters, smarter data—not bigger budgets—is the key to fundraising growth.

Identify actionable strategies to elevate donor engagement with GivingSignalsTM.

In today’s challenging fundraising climate, growing a strong monthly sustainer program is one of the most effective ways to ensure long-term stability. GivingSignals™, a MarketSignals™ product from Wiland, helps nonprofits identify and convert the best prospects for recurring giving. By using predictive insights to target high-potential donors and optimize outreach, organizations can build dependable revenue streams and stronger donor relationships that power resilience through any fundraising environment.

Wiland is celebrating 20 years of innovation—and 20 years at Bridge! Discover the top 9 fundraising challenges nonprofits face in 2025 and how you can overcome them. Stop by Booth #200 to explore GivingSignals, our newest solution designed to drive stronger donor engagement and better outcomes. Read our featured blog and get insights that will sharpen your fundraising strategy for the year ahead.

What’s standing between your nonprofit and greater impact in 2025? From donor shifts to budget stress, discover the 9 biggest fundraising challenges—and how to overcome them with smarter strategies and better data. Unlock insights that help you grow giving, boost efficiency, and engage high-value donors. Don’t miss this must-read for nonprofit leaders navigating a rapidly changing fundraising landscape.

Nonprofit fundraising is evolving—are you ready? Discover the top 9 challenges facing nonprofits in 2025 and how data-driven strategies can help you overcome them. Read now!

Equip your nonprofit with strategies to conquer rising costs and optimize donor relationships. Download our Fundraiser’s Field Guide and discover proven tips to maximize your resources, just like a seasoned hiker preparing for the trail ahead. Don’t face the fundraising wilderness unprepared—start your journey now!

Learn how to elevate every aspect of your fundraising programs—from acquisition to reactivation, digital co-targeting to housefile optimization. Packed with practical advice and proven best practices, the Field Guide will help you boost the performance of your direct mail and digital fundraising, and serve as a collaborative checklist of tactics for you team. Download your free copy of this celebrated resource now!