Augmenting Mail and Phone Programs with an Integrated Online Approach

By Jason Mitchell and Barbara Talisman

We were honored to facilitate this workshop at the 2011 Bridge to Integrated Marketing and Fundraising Conference in July. Kevin Sturtevant, vice president for development from Public Justice, joined us and shared his on-the-ground experience.

We started the workshop talking about stewardship and how important it is to successful philanthropy. We agreed on the following definition from The Association of Fundraising Professionals' Fundraising Dictionary: "A process whereby an organization seeks to be worthy of continued philanthropic support, including the acknowledgment of gifts, donor recognition, the honoring of donor intent, prudent investment of gifts, and the effective and efficient use of funds to further the mission of the organization."