E-Philanthropy May 1, 2012 Attention! Social Media Does Not Equal Fundraising! In a nutshell, your mantra should be, ‘Community first, monetize later.’ By Ephraim Gopin Facebook Facebook Twitter Twitter LinkedIn LinkedIn Email Email 0 Comments Comments Whenever you can, look to help members of your community, share and retweet their content and, yes, engage the heck out of them! Why? To some of you out there, the "why" of a social-media strategy is simple: Q: Why are we entering the social-media arena? A: To fundraise! NOOOO! Remember those sobering stats from 2010 at the beginning of the article? If not, check again. « Previous 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 AllNext » 0 Comments View Comments Companies:American Red CrossGoogle Ephraim Gopin Author's page Related Content Nonprofits Must Innovate Their Marketing Strategy 11 Commandments of Engagement 11 Commandments of Engagement Impact of New Gmail Deliverability Rules 5 Social Media Content Ideas for Nonprofits Give Donors a Look Behind the Scenes Comments
Attention! Social Media Does Not Equal Fundraising!
Whenever you can, look to help members of your community, share and retweet their content and, yes, engage the heck out of them!
Why?
To some of you out there, the "why" of a social-media strategy is simple:
Q: Why are we entering the social-media arena?
A: To fundraise!
NOOOO! Remember those sobering stats from 2010 at the beginning of the article? If not, check again.