E-Philanthropy May 1, 2012 Attention! Social Media Does Not Equal Fundraising! In a nutshell, your mantra should be, ‘Community first, monetize later.’ By Ephraim Gopin Facebook Facebook Twitter Twitter LinkedIn LinkedIn Email Email 0 Comments Comments What are the short- and long-term goals of your program? What kind of content will you be pushing out? What are the guidelines for your community manager? 1. Goals Any good strategy begins with identifying measurable short- and long-term goals. In terms of social media, you can consider the following factors: « Previous 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 AllNext » 0 Comments View Comments Companies:American Red CrossGoogle Ephraim Gopin Author's page Related Content Nonprofits Must Innovate Their Marketing Strategy 11 Commandments of Engagement 11 Commandments of Engagement Impact of New Gmail Deliverability Rules 5 Social Media Content Ideas for Nonprofits Give Donors a Look Behind the Scenes Comments
Attention! Social Media Does Not Equal Fundraising!
1. Goals
Any good strategy begins with identifying measurable short- and long-term goals. In terms of social media, you can consider the following factors: