Are You Counting or Are You Measuring?
When we were very young, one of the first things we learned to do was count. It’s not until later in life that we learn to measure things. The Internet has matured and so have the ways that nonprofits are using it. The time is now for organizations to focus on measuring their online results.
Steve MacLaughlin, director of internet solutions at Blackbaud, is responsible for leading how the company provides online solutions for its clients. His new book, "Internet Management for Nonprofits," was recently published by Wiley.
Steve MacLaughlin is the vice president of data and analytics at Blackbaud and best-selling author of “Data Driven Nonprofits.” Steve has spent 20-plus years driving innovation with a broad range of companies, government institutions and nonprofit organizations. He serves on the board of the Nonprofit Technology Network and is a frequent speaker at conferences and events. Steve earned both his undergraduate degree and a Master of Science degree in interactive media from Indiana University.