An Insider's View of Integration

An Insider's View of Integration

Dec. 13, 2005

By Abny Santicola

New York public television station Channel Thirteen uses all available communication channels to get the word out and drum up support -- direct mail, e-mail, telemarketing, DRTV. With all of these communication channels going at once, it's important to keep the messaging uniform, says Tricia Reyes, associate director of the Mid Level Associates and Special Membership Programs at the station. If you're "trying to do a membership campaign and you have different types of messaging going out for each channel, it confuses the member ...," Reyes says.