Donors Think What?!!!
One caveat — never let talking about overhead overtake talking about need and your fabulous solution to that need. Be sure you engage the heart even when you invite the head to join the conversation. Financial statements generally don’t motivate a gift on their own.
While donor perception of overhead costs may not be hurting your income, it doesn’t hurt to promote your careful use of funds to do the most good — especially at year end. Let’s help our donors by giving them the facts in a manner that is easy to understand. That, on top of your compelling case for support, may help your nonprofit receive even more income this December.
Pamela Barden is the creative juice and the copywriting machine behind PJBarden Inc. Pamela also serves on the FundRaising Success Editorial Advisory Board. You can follow Pamela on Twitter @pjbarden
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.