Ice Bucket Challenge Was a Hot Idea
To succeed, every nonprofit needs both great public relations and great fundraising.
PR alone builds awareness but doesn’t generate much-needed funds. Fundraising without PR leaves far too many people behind and dollars on the table because of the limited audience.
This is an inspiration to the rest of us to get our public relations and our fundraising experts talking to each other and working together to build awareness of our causes, position our organizations as the solutions and raise more money.