Ice Bucket Challenge Was a Hot Idea
You can’t predict when lightning will strike, but boy when it does …

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Tom Harrison
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ALS%20Ice%20Bucket%20Challenge<%2Fa>%3F%20Even%20if%20you%20didn’t,%20I’ll%20bet%20you%20at%20least%20talked%20about%20it.%20Sure,%20the%20crazy-viral,%20social-media-based%20fundraiser%20has%20its%20critics.%20But%20come%20on!%20It%20was%20creative.%20It%20was%20fun.%20It%20was%20engaging.%20It%20was%20nothing%20short%20of%20a%20phenomenon!%20Wow!%0D%0A%0D%0A%0D%0Ahttps%3A%2F%2Fwww.nonprofitpro.com%2Farticle%2Fals-ice-bucket-challenge-was-hot-idea-fundraising%2F" target="_blank" class="email" data-post-id="3196" type="icon_link">
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The funny thing, of course, is that the concept didn’t even start with ALSA. The true origins of the challenge and how it eventually became such a moneymaker for ALS and, specifically, ALSA are unclear, and you can find a number of stories that purport to be the real deal. (Check en.wikipedia.org/wiki/Ice_Bucket_Challenge for some background.)
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Tom Harrison is the former chair of Russ Reid and Omnicom's Nonprofit Group of Agencies. He served as chair of the NonProfit PRO Editorial Advisory Board.
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