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“I’d wish for a two-hour-per-week time slot dedicated solely to working on donor research and contacting prospective supporters. Since fundraising is a responsibility tacked onto our ‘regular’ positions, fund development always gets shifted to the bottom of the line — at least for me. If I could use that time for only fundraising, and nothing else, that would be a true gift.”
— Tara Collins, communications director, Watershed Agricultural Council, in response to last week’s Sound Off question, “If you could open any present for your nonprofit organization’s fundraising department, what would it be?”.