Advisor_11/04/08_Quote

“One of the hardest things to see clearly is the quality of your own writing. We confuse the quality of the ideas, the amount of sweat we put into it, and how fond we are of it with actual quality. Which is one explanation of why so much fundraising copy out there is so bad. Here’s some outside help, from Kivi’s Nonprofit Communications Blog: 10 Signs Your Writing Might Stink & How to Fix It. These are signposts that should clue you in that there’s a problem you can’t see: