A Model (Citizen) Fundraising Partnership
When we partnered with Karma to fundraise, they had a variety of fundraising strategies in play that were direct and effective, creating a smooth process all around. In one instance, Karma hosted a more intimate fundraising social event at my home in Beverly Hills (which was a follow-up to the Vegas event), where members turned up to donate, learn more and have a great time. Again, 100 percent of the proceeds benefited Model Citizen Fund and Hurricane Isaac victims. From there, Karma produced a short video piece on the effects of the hurricane and how families are still coping today, which was shared throughout all of our social-media platforms.