A Blast From the Past: 45 Easy Ways to Cultivate High-Value Donors (July 2008)
FundRaising Success published its first issue in November 2003, which makes this our 10-year anniversary year. To celebrate, we'll be taking a look back at past issues throughout the year.
In the July 2008 issue, writer Karen Climer told readers, "Like it or not, the majority of our major-gifts prospects simply are not impressed with our technical knowledge. Instead, they want a birthday card, a phone call or a heartfelt thank-you," in her article, "45 Easy Ways to Cultivate High-Value Donors."