A Blast from the Past: Bagging the Brown Bag (August 2006)
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FundRaising Success published its first issue in November 2003, which makes this our 10-year anniversary year. To celebrate, we'll be taking a look back at past issues throughout the year.
In the August 2006 issue, then FS Associate Editor Abny Santicola wrote "Bagging the Brown Bag," a look at how America's Second Harvest attempted to combat direct-mail fatigue by testing while its control was still working.