A Blast From the Past: Weather Is Fine ... Wish You Would Give (03/2007)

By Keith Goodman

It’s no secret that one of the most effective distribution methods for nonprofit organizations has been direct mail. According to the Direct Marketing Association, 53 percent of nonprofits use direct mail for fundraising, and that number is expected to grow exponentially in the coming years by 7.5 percent from 2005 to 2009 (Source: DMA Trends & Benchmarks in Business to Business Direct Marketing, 2006).