8 Steps to Corporate Partnership Success
5. Scout your players. Look for mission compatibility with for-profits who have a recognizable image with your key audience, a history of success and a commitment to long-term partnerships.
6. Create a winning pitch. What do you offer? Who do you reach and how often? What are the key elements of your brand? Know all you can about the company to customize your pitch.
7. Be the MVP. Deliver on all promises. Develop a process for reporting results, identify regular communication opportunities, keep partners updated on activities and measures of success, and look for ways to up-sell the partnership.
8. Review your scorecard. Engage staff, find out how constituents feel about the partnership, set criteria for success and measurable objectives, and pretest communication materials.
Brooks Kenny can be reached via www.publiccauses.com
For information about the Bridge Conference, www.bridgeconf.org
- People:
- Brooks Kenny
- Places:
- Washington, D.C.
