Brooks Kenny

Corporate/nonprofit partnerships give consumers the ability to exert power through purchasing by offering an easy way for them to contribute. Building successful strategic partnerships requires understanding what for-profits and nonprofits want out of such relationships and finding common ground. This was the focus of the session “The Power of Building Strategic Partnerships Among the Sectors,” presented by Brooks Kenny, president of Promoting Public Causes, at the Bridge Conference in Washington, D.C., two weeks ago. Kenny said corporate motivations to partner with a nonprofit include building customer loyalty; strengthening brand equity; distinguishing itself from competition; improving employee morale and relationships; and creating new