7 Things Board Members Can Do to Raise More Money
4. Expand the revenue model
Often nonprofit organizations take a narrow approach to thinking about bringing money in the door. They may have direct-mail campaigns, get some government and foundation grants, and call it a day. Instead, take a bigger-picture view of the business that you are in and the various ways you could finance, not fundraise for, the end goal. Executive and development directors are often so caught up in the day-to-day of funding operations that they don’t have the luxury of taking this big-picture view — that’s where the board can step in.
5. Fund revenue-generating capacity
Make sure the organization invests in sufficient development capacity. Budget for and find a top-notch development director. Secure outside expertise to create a solid, executable development plan. Train the board on its role in fundraising. Don’t ask the organization to cut corners on development expenses because you will just pay the price later.
6. Articulate why someone should give
It’s so obvious to you why you are involved in your nonprofit. But can you articulate that to others in a compelling way? Can you demonstrate how a significant community problem is being solved by your organization? Can you do it in two minutes? Can the other board members and the staff do it? If not, then you need to create a case for support.
7. Get the board on board
Once you’ve done all of these things, get your fellow board members on the boat. The nonprofit sector is structured to be led by consensus. So it isn’t enough for you as a sole board member to “see the light.” You have a responsibility to convince your fellow board members that they can’t think small anymore. They have to invest, get strategic, open doors and so on. Once you are all on the same page, you will be a force to be reckoned with.