7 Provocative Ideas Guaranteed to Shake Up Your Fundraising Results
Take away: Create a full-scale campaign plan for each major prospect.
6. "Be willing to collaborate with businesses to get your work done."
Companies are looking for nonprofits to partner with. They know that 85 percent of Americans say they have a more positive opinion of a company when it supports a cause. I'm seeing more and more innovative for-profit business models popping up.
There are legitimate business ventures out there looking for nonprofit partners who will share in the profits. This is a totally out of the box approach to fundraising. I used to debunk all this stuff. But I'm coming around!
Take away: Be open to for-profit business collaborations!
7. "Ask not what your donor can do for you, ask what you can do for your donor."
I picked up this quote from @philanthrolab's excellent twitter stream. Here's a great insight that redefines "donor-centered." Fraser Green and his daughter Rory, who presented with him, said:68 percent of donors say we suck at showing results of giving. What great donor/customer service can you provide to your donors?
Take away: See if you can offer your donors killer "customer service."
There's a revolution going on in fundraising. It's NOT the new vs the old. It's a dramatically new way of thinking and approaching the entire issue of marketing to our donors, communicating with them and asking them for help.
Too many nonprofits are still stuck in the 1980′s, with dated language and boring asks. Don't let it happen to you.
Gail Perry, best-selling author of "Fired-Up Fundraising: Turn Board Passion into Action," is a consultant, speaker and author and also president of Gail Perry Associates. This post originally appeared on her Fired-Up Fundraising blog.