5 Keys to Grow and Retain Your Online Donor File
Find the right vendor
A vendor can help you sort out and manage your new donors and take some of the back-end work off your plate. However, it’s crucial that you partner with the right vendor.
“Look for someone who shares your ideals if possible,” Foster says. “At Salsa for instance, we only accept nonprofits and progressive campaigns.”
Foster says you should also look for the following when choosing a vendor:
- A platform that integrates all the components you plan to utilize.
- Affordable price for your budget.
- Ease of use.
- Support staff available when you need it.
“When starting out, it’s very, very important to give a clear description of what you’re looking for. That way you can make sure you’re getting matched with the right vendor,” Foster adds.
Utilize social media
Let’s face it, people — including donors — care a lot more about what their friends and families care about than what some charity is telling them. That’s why social media is so popular in the first place.
So it’s crucial to make it easy for donors and supporters to trumpet your cause through social media.
“Social media is huge. It’s another way to grow your donor file,” Foster says. “For instance, I’m friends with someone on Facebook and they care about something, and they say, ‘Hey, give to this cause.’ I’m more likely to give to it than if I hear it from a nonprofit that I don’t know as well as I know that person. That’s another huge thing, to make sure everything is shareable.
“We’re seeing that a lot more,” she adds. “People realize that in their own lives they give to what their friends care about. They are learning from their own experiences that it’s necessary.”