45 Easy Ways to Cultivate High-Value Donors
17.Give donors a direct number to reach you.
18. Invite donors to serve on a committee or on a board.
19. Send donors artwork created by your clients.
20. If you work with kids, ask donors to chaperone events such as field trips or parties.
21. Issue media releases about major gifts.
22. Invite donors to events. Beyond galas and auctions, invite them to graduations, backstage cast parties, VIP briefings. Make them feel like they’re “in” on things.
23. After an event, send donors pictures of themselves with their friends.
24. Send a newsletter (at least quarterly) and annual report to keep donors informed.
25. Send updates about the fundraising status of projects (include photos and live webcam video of construction, etc.).
26.Send keepsakes from a major-gift announcement or event — memory books, albums, framed photographs, DVDs.
27. Take out a thank-you ad in the local newspaper.
28.Send your audited financial statements.
29.Nominate your donors for awards.
30. Ask your donors to read a draft copy of your case statement. Solicit their feedback.
31. With corporations and foundations, send handwritten notes. Form letters go into your file — handwritten notes get circulated around the office.
32. Introduce donor to the leaders of the organization — board members, administrative officials and program staff.
33. Attach personal messages to your direct mail.
34. Ask donors to host receptions or gatherings of select donors and prospects to promote the successes of the organization or to inform donors and prospects about the progress of a program.
35. Ask donor if they have friends or colleagues who’d be interested in your organization.
36. Join prospects at concerts, races, games, walks or other events when they extend invitations to do so.
37. Have the leaders of the organization periodically call, write personal notes or e-mail prospects after they’ve met, just to keep them informed about the organization.