Fundraising Stars

While the university was furloughing employees and other state agencies were reorganizing or laying off, Missy pulled together her team of advancement experts, inspiring them to be productive and achieve greatness, says Kathleen Nalley, director of marketing for the College of Business and Behavioral Science. She made strategic, intentional decisions that laid the foundations for future 
successes and helped to elevate the perception of the college across the entire campus.

"[Missy's] hard work, can-do attitude and insistence on success [are] inspiring, and motivate others to want to achieve more," Kathleen and Development Associate Kenna Morehouse write. "She is 
highly respected by her fundraising colleagues, 
college faculty and administration, and works with 
each of these entities daily to help Clemson University reach its goals in producing the leaders of tomorrow."

Gregory Boroff (slideshow photo 4)
former senior vice president 
of external relations
Food Bank For New York City
Under Gregory Boroff's leadership, the performance of the Food Bank For New York City's direct-response fundraising program has improved dramatically, according to Bryan Terpstra, vice president of client services at L.W. Robbins Associates, who writes that Gregory developed a more targeted acquisition plan including a complete revision of the food bank's list strategy, with a refocus on direct-mail responsive lists. Roughly 50 percent of the lists used in prior years were replaced with more responsive lists, Bryan explains.

"The creative strategy was revamped to focus more on a local theme of feeding hungry New Yorkers, with appropriate revisions of proven controls," he writes. "Timing of the mail dates were adjusted to be seasonally appropriate."

In the past year, Gregory's leadership has resulted in income increasing 58 percent to $1,738,762; total current donors increasing 57.4 percent to 15,221; overall donor retention increasing 10.3 percent to 51 percent; number of new donors increasing by 136.4 percent to 7,959; revenue from new donors increasing by 72.8 percent to $642,701; new-donor retention rate increasing by 22.7 percent to 27.6 percent; multiyear donor retention rate increasing by 9 percent to 63.5 percent; multiyear donor revenue increasing by 36.5 percent to $640,184; one-year lapsed donor revenue increasing by 56.5 percent to $139,741; and two-plus-year lapsed donor revenue increasing by 83.7 percent to $136,760.