Food Bank For New York City

With the 2014 FundRaising Success Fundraising Professionals of the Year Awards submission period open, we take a look back at some past winners. Here are the 2010 Fundraising Stars.

LW Robbins, a full-service direct-response fundraising agency, has won 18 Awards for Creative Excellence from the New England Direct Marketing Association. The award presentation was held at The Museum of Science in Boston June 27.

LW Robbins won seven gold awards, five silver awards and six bronze awards, representing nine clients, including Special Olympics, Grand Canyon Association, Food Bank For New York City and Worcester County Food Bank, among others.

Jane Hoffman, president of the Mayor's Alliance for NYC's Animals, discusses her organization and its fundraising initiatives.

The Mayor's Alliance was founded in 2002. Members of the animal law committee at the New York City Bar Association initially contacted (newly elected) Mayor Bloomberg's transition team. At the time, the euthanasia rate at the city shelters was 74 percent, and it was clear a new approach to animal welfare was needed. After initial talks, the alliance organized as a public-private partnership with the City of New York, but its funding is 100 percent private. Mayor's Alliance works with 160+ nonprofit animal rescue groups and shelters in the NYC area, ranging from the ASPCA to neighborhood-based rescue groups.

Matthew Bregman
director of development
El Museo del Barrio

Since Matt Bregman's arrival at El Museo del Barrio in spring 2006, private giving has soared from $2 million in FY02-05 to more than $6 million last year. But as impressive as those numbers are, it's not always just about numbers. According to Julián Zugazagoitia, director and CEO of El Museo del Barrio, Matt's leadership made it possible to reopen the museum to the public after a $35 million renovation.

NEW YORK, June 8, 2009 — The Fund for New York City Hunger Relief today announced that it will receive a $1 million grant from the Starr International Foundation, in response to a significant increase in the number of people seeking help feeding their families at food pantries and soup kitchens throughout the city. The need for emergency food has increased 30% nationally in the past year, according to Feeding America, the nation's largest domestic hunger relief organization.

FundRaising Success’ April cover story is a profile of the fundraising strategies at the Food Bank For New York City, which provides more than 50 million pounds of food annually to more than 1,000 food-assistance programs throughout Brooklyn, the Bronx, Manhattan, Queens and Staten Island.

One of the organization’s keys to success both in awareness- and fund raising is integration, but not just among communications channels.

Faced with declining donations of both food and money, the Food Bank For New York City relies on hard-to-swallow statistics to rally supporters in its effort to bring wholesome food to struggling New Yorkers. In her story, "Filling the Void," FS Managing Editor Abny Santicola examines the specifics of the organization's fundraising success.

RIDGWAY, CO, April 7, 2009 — One in eight Americans is struggling with hunger and more than 36 million are at risk of hunger. Given the troubled economy, consumers across the country are facing the difficulty of providing for their families, and many have turned to relief agencies to put meals on the table. The non-profit Grain Foods Foundation and Food Network host Ted Allen have teamed up with Feeding America, the nation's leading domestic hunger-relief organization, to provide up to one million pounds of food for those in need.

In fall of 2008, the 25-year-old Food Bank For New York City was facing a crisis. A quickly souring economy was a double-edged sword — making for an increased need among people requiring food assistance, and decreased donations of both food and money from businesses and individuals feeling the pinch.