The Year of Innovation
And there goes another year. Welcome 2019, there is so much in store for you. Each year, NonProfit PRO showcases the forecast for the top nonprofit trends of the year. We do so by reaching out to key thought leaders in the space, asking them their thoughts on the hot trends for the year from all the across the sector:
- Big ideas
- Fundraising and marketing
- Technology
- Giving trends and donor relations
- Leadership strategies
- Board development
This is also a good time to reflect on 2018 because we believe that it’s constructive to know what ideas and initiatives worked and had a big impact and which ones fell flat. And as the New Year begins, every nonprofit organization needs to think about what it has learned from 2018 and then brainstorm new and exciting ideas that will take its organization to the next level, bringing in more donations, engaging and retaining more donors and making a bigger impact on the world.
2019 will be the year of innovation, and we believe the sector is going to see some amazing tech capabilities that will revolutionize nonprofit as we know it. But it won’t be without its challenges. With the rise of the new era, we cannot only rely on technology solutions. Donor loyalty and engagement with be prominent this year, and nonprofits need to be creative in the ways they communicate with their donors, ensuring that they are maintaining and building authentic relationships that will keep donors passionate about the organization’s cause.
Last year, we ended the year with the tax reform. This year, we started the year with a government shutdown, so it’s vital for nonprofits to be prepared for the changing political climate. And that means nonprofits need to be flexible and adaptable to any cuts in funding.
To read the top 40 trends of 2019, download the resource here.
Nhu is a content strategist with over a decade of experience improving the way social good brands engage and build connections through human-first storytelling. She currently leads NTB Content, a content marketing agency with a niche in digital fundraising and nonprofit tech.