3 Ways to Enhance Your Email Performance
Here are three things this trend will drive your nonprofit to address should you want to continue to use email to engage and fundraise.
1. Responsively formatted emails
When you get an email from a source that has not taken the time to make sure the email is formatted properly for a phone screen and causes you to pinch and swipe to try to read the email, you likely get frustrated. Inversely, as your frustration rises with trying to read something not formatted for your phone, your interest in engaging further drops. This is how relationships suffer and end.