3 Ways to Enhance Your Email Performance
Your call to action in this situation is very likely going to go unseen. The solution is a mobile-optimized version of your PC domain. With this you can solve the Google SEO issue and properly engage the population that opens your email on their phones first.
3. Donation processing
We have many customers now who place a “Donate on your mobile phone here” link or button and a “Donate on your PC here” link or button in all their emails. If they do this in an email like that suggested in No. 1, the email will be quick to load and easy to navigate, and the donate button intended for mobile email viewing supporters will be easy to see.
Many times giving is an impulse. Nonprofits need to make it very, very easy to fulfill that impulse via the device that’s with your supporters at arm’s length 91 percent of the time — their mobile phones.
Recognizing two paths to make a donation, PC or mobile phone, increases your nonprofit’s chances for a gift and maybe a new donor.
And again, the donation form has to render quickly and be easy to complete. Even better, donors can save their information securely, which makes repeat gifts spurred by your email ask happen in as little as 20 seconds.
Email, like direct mail, isn’t going away for nonprofits anytime soon. However, all nonprofits need to recognize that supporters and donors are now one with their mobile phones, and your calls to action and donation requests will be seen first most of the time on a mobile phone.
Just as it is in real life, how you treat donors who open your email on their phones is like making a first impression. A good one bodes well for the future, and the future will be all about how you treat your supporters with the experiences you offer them via mobile.