25 Nonprofit Website Musts

4. A documented content creation/production plan

The Content Marketing Institute has identified the failure to create and stick to a documented plan as the biggest roadblock to content marketing success. Make sure you have a content creation/production plan in place; its elements should include:

• Written content (both short-form, news-oriented blog posts and longer-form whitepaper/e-book content)
• Video content
• Infographics (these can be especially useful if your nonprofit deals with complex issues that can benefit from visualization)
• Podcasts and webinars

5. A content promotion plan