2014 Washington Nonprofit Conference: Digital Fundraising 101
Every fundraiser should have these basic Web tools:
- Google Analytics
- Lightbox functionality
- A/B/V testing tools such as Google Experiments or Optimizely
- Quality-control tools such as BrowserStack, Browsershots, Browserling, etc.
OK, now that your website is optimized for fundraising, what's next? As we learned during the dot-com bubble in the '90s, "If you build it, they will come" isn't a solid online strategy. Here are the most common tactics to increase website traffic and grow an email list: