2014 Gold Awards for Fundraising Excellence Campaign of the Year: The Children's Center
Each of the pieces featured casually written side notes from Josh and offered tidbits of advice such as, “Order extra butter at every meal. Save them up for your mashed potatoes,” and, “Meet Toni (one of Josh’s favorite physical therapists). She’ll make ya work!”
Mailings guided recipients to a themed Facebook page to keep the engagement going, and it also worked as a vehicle to engage other potential donors who weren’t on the mailing list.
Sick kids aren’t the easiest topic to joke about, but this campaign succeeds by letting Josh just be a teenager and drive home a point to donors in a way that engages, entertains and educates.