2014 Gold Awards for Fundraising Excellence Campaign of the Year: The Children's Center

Inside, they found highly personalized elements including personalized blueprints of the building and a handwritten note from CHOP’s executive VP (with his business card and contact info).

This mailing, which went out to low-dollar donors, midlevel donors, major donors and the hospital’s board of trustees during a peak fundraising time (November to December 2013), was a risky one. The hospital had never mailed to both low-dollar donors and major donors at the same time. The package also needed to redirect donor attention from patient stories (the crux of all previous fundraising efforts) to funding a building. There was no choice but to make it genuinely unique.