2009 Nonprofit Tagline Winners Announced
Education: A Mind is a Terrible Thing to Waste® — UNCF - The United Negro College Fund
A 38-year-old tagline that's still strong. A classic.
Environment & Animals: Because the earth needs a good lawyer — Earthjustice
Uses the framework of what we all know — that a lawyer protects rights — to position its role and impact in the environmental movement, with a touch of humor. "If your tagline makes people smile or light up, without stepping on your message, then you’ve made an emotional connection," Schwartz says.
Grantmaking: If you want to be remembered, do something memorable. — The Cleveland Foundation
Clear, concise and recruits people to the cause.
Health & Sciences: Finding a cure now … so our daughters won't have to. © — PA Breast Cancer Coalition
Emphatic and poignant, striking an emotional chord while conveying the focus and impact of its work.
Human Services: Filling pantries. Filling lives. — Houston Food Bank
Clearly conveys the organization's work and impact. Hits on how the literal act of putting food on people’s shelves has an emotional payoff.
International, Foreign Affairs & National Security: Send a Net. Save a Life. — Nothing But Nets
"Short, punchy and laser-sharp, the Nothing But Nets tagline connects the action with the outcome. It’s inspirational in the simplicity of its message and its reason for existing. The kind of tagline nonprofits should model," Schwartz says.
Jobs & Workforce Development: Nothing Stops A Bullet Like A Job — Homeboy Industries
This tagline tells a memorable story that gets your attention in only six words.
Media: Telling stories that make a difference — Barefoot Workshops
For an organization with a name that's vague, this tagline does a good job of conveying its focus. "Saved by the tagline," as Schwartz says.
Religion & Spiritual Development: Open hearts. Open minds. Open doors. — The People of The United Methodist Church
Warm, enthusiastic and embracing.