2 Simple Strategies to Increase Donations Using Your Website

The Colon Cancer Alliance shows off a variety of ways to get involved with the organization (image 3) through an easy-to-navigate page that includes each type of opportunity.

By making some simple edits to your organization’s website, you can increase your fundraising totals. Matching gifts and volunteer grants are great programs that many people just don’t know about (or if they do, they think they are long, tedious processes — and that’s just not true).

Use technological tools to educate your constituents about the easy-to-do aspects of these requests (most companies offer online corporate-giving requests!) and the immense benefit your organization will see from increased funding.

Again, once your organization has the volunteers and donors, you’re more than halfway toward increased funding. Just ask them to take the extra step (and of course, do it with flair), and they’ll be likely to oblige.

This article was first published in the NTEN Blog under the headline “How to Use Your Website to Increase Donations,” July 28, 2014, CC BY-SA 3.0 (creativecommons.org/licenses/by-sa/3.0/)

Adam Weinger is president of Double the Donation. Reach him at adam@doublethedonation.com or on Twitter at @2xDonations