2 Accounting Issues You Need to Understand
They go beyond simple workday calculations to the very heart of your fundraising.
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Tom Harrison
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Brief contextual aside: In the overly simplistic and often misleading view of charity watchdogs and members of the media, program costs are considered good while overhead costs are seen as a necessary evil. They would even say that the lower the overhead (fundraising plus administrative costs as a percentage of income) vs. program costs, the better the charity — and the higher the overhead ratio, the less efficient the charity.
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Tom Harrison is the former chair of Russ Reid and Omnicom's Nonprofit Group of Agencies. He served as chair of the NonProfit PRO Editorial Advisory Board.
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