13 Nonprofits Honored for Outstanding Taglines
Religion & Spiritual Development: Open hearts. Open minds. Open doors. — The people of The United Methodist Church
The work of religious organizations often operates on several planes at once — a challenge for any organization and its messaging. Here, The United Methodist Church delivers a tagline trinity that supports its applied faith mission and is warm, enthusiastic and embracing.
Other: A head for business. A heart for the world. — SIFE (Students In Free Enterprise)
If an organization’s identity contains within in it a distinct contrast between its key characteristics, that’s often good tagline material. Here, SIFE surprises with its crystal-clear tagline that conveys not only what’s unique about it but also capitalizes on the contrast between profit and compassion.
The Nonprofit Tagline Survey
The Getting Attention Nonprofit Tagline Survey, implemented December 2007 through January 2008, investigated styles, usage trends, what’s working and what’s not in nonprofit taglines based on data provided by 1,900 nonprofit communicators working in organizations across 11 vertical sectors and countless locations (mostly in the United States).
Survey findings are available in the 2009 Getting Attention Nonprofit Tagline Report, to be published in November.
About Getting Attention/Nancy Schwartz
The Getting Attention blog and e-update (http://www.gettingattention.org) are no-charge, high-value sources of ideas, tactics, and tips for nonprofit communicators focused on helping their organizations succeed through effective marketing.
Nancy E. Schwartz provides marketing services to nonprofit organizations and grantmakers via Nancy Schwartz & Company and is the publisher of Getting Attention.