13 Nonprofits Honored for Outstanding Taglines
Winning taglines will be featured in the forthcoming 2009 Getting Attention Nonprofit Tagline Report. The report, due out in November will also feature:
· The 10 Have-Tos for Successful Taglines
· The 7 Deadly Sins – What not to do
· Over 2,500 Nonprofit Tagline Examples to put to work for tagline brainstorming.
For your free copy on publication, subscribe today to the free Getting Attention e-update at: http://www.nancyschwartz.com/getting_attention.html
2009 TAGLINE AWARD WINNERS
Arts & Culture: Big Sky. Big Land. Big History. — Montana Historical Society
The Montana Historical Society takes its state’s most elemental and distinctive characteristics (Big Sky, Big Land) and deftly melds them with its mission in a way that generates excitement. The result is a tagline with punch and focus. And a big hit with voters.
Associations: Building community deep in the hearts of Texans —TexasNonprofits
TexasNonprofits’ tagline tweaks the title of an iconic American popular song from the 1940s and brilliantly connects it to the spirit, passion and mission of the state’s citizenry. A great example of how word play works in a tagline.
Civic Benefit: Holding Power Accountable — Common Cause
Common Cause’s tagline leaves no doubt about the organization’s mission, unique value and commitment. It’s definitive, with a powerful economy of words. An excellent example of the tagline clarifying the nonprofit’s focus, when the organization’s name alone doesn’t do so.
Education: A Mind is a Terrible Thing to Waste® — UNCF -The United Negro College Fund
This 38-year-old tagline from UNCF still rings strong. It elegantly delivers its straight up, powerful message. When your tagline is the boiled-down essence of your argument for support, you’ve achieved tagline bliss. That’s why this one is a classic.
Environment & Animals: Because the earth needs a good lawyer — Earthjustice
Earthjustice capitalizes on what people do understand – that a lawyer protects rights – and uses that framework to dramatically position its role and impact in the environmental movement. And it does so with humor. If your tagline makes people smile or light up, without stepping on your message, then you’ve made an emotional connection…Bravo.