11 Proven Strategies to Jump-Start a Small Fundraising Program

Once it began to strengthen its relationships with current donors, Lighthouse International reignited its acquisition program. It expanded acquisition by using long-term value analysis to ID the best lists, unearthed new dual control packages — a mission-focused appeal and an address label package — and introduced a new expanded state/national strategy. That coincided with an emphasis on new-donor retention.

As a result, both the renewal and acquisition programs are in much better condition and continue to grow.