
By
Joe Boland
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Once it began to strengthen its relationships with current donors, Lighthouse International reignited its acquisition program. It expanded acquisition by using long-term value analysis to ID the best lists, unearthed new dual control packages — a mission-focused appeal and an address label package — and introduced a new expanded state/national strategy. That coincided with an emphasis on new-donor retention.
As a result, both the renewal and acquisition programs are in much better condition and continue to grow.
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