Go On ... I Dare You

If you make fundraising decisions by committee, I guarantee you're making poor decisions. If committees are reviewing your fundraising messages, you are flushing revenue down the toilet. They kill so much that's strong, good or original. That's the nature of committees.

Instead, make your decisions and review with a small number of people — I'm talking two to four. Each of those people has a clearly defined area of expertise. Each of them has authority only over his or her area. No grandstanding, no showing off. Just the right decisions by the right people who are responsible for their individual decisions. Do it. Watch quality and income rise.