Year-End Fundraising Examples and Ideas

In a still-sluggish economy, charities experimented with creative approaches to attracting donors during the 2013 year-end fundraising season. As groups turn their attention to planning their 2014 year-end campaigns, here are examples of strategies used by seven groups — Project AWARE, Oregon Humane Society, Greater Pittsburgh Literacy Council, Girls Write Now, Center for Employment Opportunities, Alzheimer's Association and Jewish Federation of San Diego County — and the results each yielded.