Will Inbound Marketing Really Benefit Your Nonprofit?

Different organizations have different constituents, goals and benchmarks. Sure, the basic objectives of most nonprofits involve awareness, advocacy and support — but the ways they go about accomplishing those things, and who they're involving in the process, are unique.

You've heard that inbound marketing can work for nonprofits, from charity: water to The Institute for Healthcare Improvement. But before you start the process of uprooting your current strategy and shifting your organization to inbound, consider these key questions.