What’s the Buzz With Metrics—and How They Can Help Your Nonprofit Measure Success

Long gone are the days where your nonprofit is guessing or estimating how well its doing. Every nonprofit needs to establish a process of calculating and measuring its success, if they haven’t done so already. But let’s take a closer look at success—what does that really entail? Success varies from one nonprofit to the other; every nonprofit has different goals, different needs, different wants—whether if it’s an increase in fundraising revenue, increased donor retention rates, more major gifts, more online engagement. It’s up to the nonprofit leadership team to establish its goals.

In order to do so, every nonprofits need to establish what goals and strategies will help them toward their end goal—optimal world change! Once they’ve established that, it’s critical they measure and track their performance with different kinds of nonprofit metrics.